My work isn’t always flashy, I’m not a flashy guy. My work is however good at communicating a clear message. This is what distinguishes me from a lot of other designers today. I understand marketing and communications – it shows in how I approach design. Maybe it’s from the years of architecture school drilling into me that form follows function. One thing is certain, I enjoy delivering a clear message to a target audience. When I approach a project, I ask what makes this company different from their competition, and set out to communicate that clearly. That is to me the essence of good marketing, and nothing makes me happier than when a client lands a contract as a result of collateral that I created for them.
Click on a project for information about the concept behind the piece, and what my role was in completing it.