My friend is supposed to direct all advertising/marketing sales calls to me, or just drop them entirely. Instead he informed me last week that someone convinced him to advertise in their publication. I asked my friend about the publication and…
I’ve been wanting to make this post for a while. Please, please, please structure your design files. We have a rate card in our Media Kit. I didn’t design it, it existed before I started with the company. I do…
For the last few days I’ve been laying out a biannual directory. The publication is given to the Operations Manager in my office but is sold from our parent company. My boss and I just do the layout for this…
A close friend of mine from college started a designer stair company, Bella Stairs LLC. It was going well but his website and marketing was falling behind as projects were eating up his time. That’s where I came in. First…
Elegance of Swirl Calligraphy is a business that my sister is currently starting. She e-mailed me requesting some assistance in drafting copy to be used in an e-mail announcement. This is what was sent to me: It is with great…
Follow along as I’m creating a website in Python. This is Day 1 of what will most likely be a long journey. I’ve been learning back-end programming and data visualization but haven’t had much use for it. I am going…
New forms do not come from nothing, not for us humans at any rate; they come from prior forms, through mutations, whether un- sought or invited. In a fundamental sense, there are no theories of creation; there are only accounts…
When creating an advertisement or piece of marketing collateral it is important to understand a few key elements. I’m going to talk about one of them today: My focus is in Print and that is largely what I’ll be discussing…
As a designer you probably know about Prägnanz or Gestalt Theory. If not a buddy of mine has a blog that discusses it: Gestalt in Design by GreyNotGrey.com. I might eventually do my own discussion but for now I’m going…
Over the past few years I’ve designed countless résumés for myself and for others. This past weekend I spent the 4th of July helping my father design a résumé and seek employment. There are three things about what I’ve said…